Chrysler Celebrates Its 100th Birthday

Chrysler is celebrating its legacy in style with the 2026 Pacifica 100th Anniversary Edition, unveiled at the Belle Isle event to honor the most awarded minivan ever, which has led its segment with available all-wheel drive and stands out as the only plug-in hybrid option in its class. This special edition comes in three eye-catching colors—Red Hot, Bright White, and Hydro Blue—and builds on the Pacifica Select lineup, whether you choose front- or all-wheel drive, or the plug-in hybrid version. It’s packed with exclusive details like the “Est. 1925” Chrysler wing badge on the back, sleek Luster Gray polished wheels, and bold semi-gloss Granite Crystal accents on the grille and fascia, all new for 2026. Gloss black mirror caps and black daylight openings add a sharp finishing touch, while the Safety Sphere package brings extra confidence with ParkSense front park assist and a 360-degree surround view camera. Inside, the Pacifica Select offers a ton of standard tech and comfort features—from a bright 10.1-inch touchscreen with Apple CarPlay and Android Auto, to Stow ‘n Go seating, heated front seats and steering wheel, and power sliding doors and liftgate. Additionally, there are fun upgrade options, such as the Uconnect Theater Family package, which features seatback video screens, a premium Alpine 13-speaker audio system, and built-in Amazon Fire TV, making this minivan a true family-friendly powerhouse.

Chrysler is gearing up for a big celebration as it approaches its official birthday in 2025—the day Maxwell Motors officially became Chrysler Corporation with Walter P. Chrysler leading the charge. The day before, more than 1,500 Chrysler employees will gather on the lawn at the Auburn Hills Technology Center for a massive group photo, honoring everyone who has played a part in building Chrysler’s century-long legacy. To make the moment even more special, they’ll seal a time capsule modeled after the very toolbox Walter P. Chrysler used early on, packed with rare memorabilia and the names of everyone in the photo. June also marks the start of the Chrysler Century of Innovation sales event, commemorating 100 years of groundbreaking vehicles. There are plenty of fun, community-focused events planned to keep the celebration going all summer long.

The story of Chrysler began in 1925 when Walter P. Chrysler took the reins of the struggling Maxwell Motor Company and transformed it into the Chrysler Corporation. From those early days, Chrysler quickly earned a reputation for innovation, quality engineering, and stylish design. Over the decades, the brand introduced industry firsts, such as the affordable, mass-produced four-wheel hydraulic brakes and the legendary HEMI engine. Chrysler grew through the mid-20th century, weathering economic ups and downs, and expanding its lineup with iconic models like the Plymouth and Dodge. More recently, it has been known for popular vehicles like the Chrysler 300 and the Pacifica minivan, which blend performance with family-friendly features. Today, Chrysler remains a symbol of American automotive heritage, celebrating 100 years of pushing boundaries and driving innovation.

Here at Pinckney Chrysler Dodge Jeep RAM, we’re proud to be part of Chrysler’s incredible 100-year journey. Whether you’re interested in the special 100th Anniversary Edition or want to learn more about Chrysler’s rich history, we’re here to help you celebrate in style. Ready to experience what makes Chrysler so special? Fill out the form below, and let’s get started on your next adventure with Chrysler!